School of Engineering and Applied Science officials changed the school's moniker to GW Engineering to bring more awareness to its programs, according to an email sent to the school last month.
John Lach, the dean of GW Engineering, said in the email that officials began using GW Engineering as a brand moniker, and the phrase “Engineering And…” as a new brand identity this fall. Lach said the brand identity “Engineering And…” emerged from conversations with faculty, staff and alumni about their interests in studying engineering alongside different “societal contexts” like public health, law and international affairs.
“Many of our alumni are living ‘Engineering And…’ by leveraging their technical foundation, broader perspective and leadership skills in a variety of societal sectors, and they point to their diverse experiences at GW as a key driver of their success,” Lach said an email.
This transition comes amid a wave of rebranding monikers at the University, with the Board of Trustees currently working to replace the Colonials moniker following years of student pressure. Officials also renamed the former Cloyd Heck Marvin Center the University Student Center following years of student pressure over its namesake’s racist legacy.
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