Disaster
Management in the 21st Century
Research Paper #2 -
Mitigation Marketing Outline |
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I. Problem Statement
a. What is missing in the public psyche?
1. Ignorance of Dangers
2. Affordable land location
3. Over reliance on governmental programs
II. Solution:
a. Design
1. Doable program
A. Scaled to fit
B. over design
2. Rebuild or relocate
A. Lost cause?
3. Community input
A. Bring the user into the design process
4. Location prioritizing
A. who’s first
5. Exit plan
A. when is enough, enough
6. Example of other industries/counties
A. seatbelt
B. pollution
C. energy conservation
III. Marketing solution
a. Social Marketing
1. Public
A. Relations
B. Education
C. partnering
2. Corporate
A. relations
B. education
C. partnering
3. Civic leaders and professional organizations
A. relations
B. education
C. partnering
4. Intergovernmental relations
A. Federal/state/local
b. Economic incentives
IV. Long term program maintenance
a. Selling the program to the taxpayers
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